With changes to data privacy laws happening in the EU in 2018, you may have been hearing a lot about data and data collection lately. But sometimes it can be hard to know exactly what it’s all about. We want to make it as clear as we can for you.
What is data?
When we at Schibsted talk about data in the context of collection, we mean pieces of information that tell us something about the people who visit our sites. It’s a kind of user research that helps us understand what people like, the kinds of advertising they respond to, and how to make our products better.
Here are some examples of the types of data Schibsted collects:
Personal information that you tell us when you create an account, like your name, gender, date of birth, etc.
Your browsing activity, like the pages you visit, what you click on, scroll through, etc.
What kind of device you’re using
The city or town where you‘re using our services
We use this information to make sure the content you get is as useful as possible. We do this by looking at aggregate data, which means examining how large groups of users respond to content. This helps us get an idea of what people like you respond to, and then we can make our sites and products better and give you content you’re more likely to enjoy. And, since many of our operating costs are funded through advertising rather than charging you fees, useful ads are really important. When we can offer you interesting, relevant ads that you’re more likely to click on, we can keep giving you great experiences without having to charge for everything.