With all the talk about tracking, privacy, and “big data” these days, it can start to feel like companies that collect data are following you around, trying to find out the most private details of your life.
Here at Schibsted, we want to be clear about why we collect data and how we use it. The short answer is: to give you content that is as relevant as possible.
We collect data for several purposes:
We also use data
- to find out what is and isn’t working on our sites so we can make improvements, and
- to identify and prevent fraudulent or illegal activity.