Why we want to know you better

An introduction to data collection with your Schibsted account

With all the talk about tracking, privacy, and “big data” these days, it can start to feel like companies that collect data are following you around, trying to find out the most private details of your life.

Here at Schibsted, we want to be clear about why we collect data and how we use it. The short answer is: to give you content that is as relevant as possible.

We collect data for several purposes:

  • to learn what kinds of content you engage with so we can give you more of what you like, and
  • to make sure the ads you see are useful to you, so that we can keep offering as many of our services for free as we can.

We also use data

  • to find out what is and isn’t working on our sites so we can make improvements, and
  • to identify and prevent fraudulent or illegal activity.
s003_post_security

If you have a Schibsted account, you can make choices about the types of data we collect. Log in to manage your Privacy choices.

Continue reading...